NEW ZEALAND DEFENCE FORCE

RECRUITMENT WEBSITE

UX | VISUAL DESIGN

This was a recruitment drive for the New Zealand Defence Force to encourage wannabe gunslingers to join the Special Forces.

The brief was clear: they want to be different from the regular army, with a higher standard of excellence... and they just want to look cool. Love those briefs!

The client loved this design and concept, but unfortunately it never got off the ground. Military budget cuts put this one to bed.